On the Jimmy Fallon Show tonight, Kevin Rose and Alex Albrecht asked all of the viewers to follow Bryan Brinkman, a random audience member who used Twitter, but was fairly new to it. He's gotten over 15,000 followers since the show was taped, and it's still climbing rapidly.
It's an interesting idea, but I'm not sure what it says about social networking. Perhaps it underscores the power of a late night TV show to engage its audience with a product more than anything. It's been done before. Stephen Colbert got his viewers to vandalize Wikipedia and vote for his name being put on a bridge and a space station module, so why not keep it going? Get people to go out and buy the sponsor's product online.
Perhaps this is the future of TV advertising as DVRs render commercials moot.
It's an interesting idea, but I'm not sure what it says about social networking. Perhaps it underscores the power of a late night TV show to engage its audience with a product more than anything. It's been done before. Stephen Colbert got his viewers to vandalize Wikipedia and vote for his name being put on a bridge and a space station module, so why not keep it going? Get people to go out and buy the sponsor's product online.
Perhaps this is the future of TV advertising as DVRs render commercials moot.
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